RIVER RIDGE HARDWOOD

WHY BELLA CERA HARDWOOD?

Bella Cera Flooring.
True Hand-Scraping by Artisans.

Lots of hardwood flooring brands these days deceptively claim their products are "hand-scraped" when they're actually scraped by lightly-trained workers using machines. A discerning consumer can easily tell the difference.

You've probably seen this "fake" look on mediocre reproduction furniture: the monotonous patterns and machine-made appearance of the scraping and grooves. It's worse on a hardwood floor, where the broad expanse makes the repetition even more obvious, and over time, tiresome to the eye. What might be acceptable to you when you look at a few boards in a store might not be when it's spread across your living room.

Bella Cera flooring artisans have been personally trained by a nationally-renowned hardwood flooring master to "read" each piece of wood, determining its one-of-a-kind personality, and then to choose the right tools and techniques to fully bring out this character. Bella Cera flooring craftsmen are highly skilled at adding natural-looking chatter marks, antique wear and tear, distressing, scraping, worm holes and more, in different areas of each board, without repetition of patterns, depths, etc.

There are no machines, no assembly lines, no large quantities being pushed through quickly to save time and money. Each flooring plank is individually inspected for its unique patterns, grain and colorations, and hand-carved and scraped to complement its beautiful marks of individuality. No two floor boards are the same!

When in a flooring store, please compare our true hand-scraped hardwood flooring to typical machine-scraped hardwood flooring.
The difference is obvious!

Bella Cera Floor Finish.

Our Job is Not Done until it's Finished.

The finish of fine wood flooring is critically important to both it's appearance and maintainability. It should protect the wood floor while preserving the fine details of its character: it's grain, patterns and subtle colorations, which you will grow to love over time. A mediocre floor finish will cloud these subtle yet beautiful details.

Bella Cera partnered with Valspar, a world leader in the aluminum oxide based floor finish business, to develop our unique dual-stain, aluminum oxide based wood floor finishes. finishes protect the hardwood floor without compromising its beauty--or the environment.

• Intense, crystal clarity that won't go yellow over time, as
some finishes will
• excellent hardness for superb protection
• Enhanced UV protection to protect against sun-bleaching of your
hardwood floor
• Environmentally friendly: HAPs-free and zero VOCs making it one of the greenest finishes on the market

When in a flooring store, please compare a Bella Cera floor finish to that of our competitors. Our super-clear coat enhances the look of the grain, and shows off every nuance of color, pattern and texture. In contrast, other brands' flooring often has a milky layer resulting from inexpensive hardeners, clouding their finishes and diminishing the appearance of the grain.

 

Bella Cera Engineered Hardwood Flooring is the
Better and Greener Choice for Most Homes

Engineered hardwood floors look and feel exactly the same as solid wood floors, but they are more beautiful and far more flexible, especially for DIY installations. So for most homes, engineered hardwood is the better choice and greener choice.

Engineered hardwood flooring is more beautiful because it allows for wider and variable width planks such as the 4"/6"/8" planks of our Amalfi Coast series. Solid planks can suffer from expansion and contraction in changing seasons, leaving unsightly gaps and cracks, as well as "cupping" from moisture and shrinkage over a long period of time.

Engineered flooring is composed of seven cross-stacked layers which make it more resistant to humidity and moisture, unlike a strip of solid wood, which can bend or bow, as can happen with longer solid planks.

Engineered hardwood is more flexible in application as well, allowing it to be installed on any grade level. This means it can be floated, glued down directly on a concrete slab, even nailed or stapled to a wood sub-floor in any room of any home.

 

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